The Google Penguin Update: Quality Content On-Page and Off-Page Site Optimization

Have you heard about the latest updates about Search Engine Algorithmic Methods with their Quality Content Guidelines in showing search results?

I'd like to share some information about our latest problems and issues we face regarding the value of our "Keywords Rankings" in search engine result last month, in April. In fact, we have a lot of keywords that have more visibility and traffic because of having higher search engine rankings that are not hit or affected by the latest update from "Google Search Engine Quality Guidelines" which they call it as...

"The Google PenguinUpdate"

There are some tags or keywords that rank well before that have been demoted which result negative effect in our rankings that led to lesser traffic statistic. Luckily, it doesn't hit us so hard or getting penalized by Google referring to their latest guidelines.

Google Webmaster Guidelines About:

(source: Google Webmaster Tools)

1. Design and Content Guidelines (Learn more)

2. Technical Guidelines (Learn more)

3. Quality Guidelines (Learn more)

The Google Penguin update are targeting Webspam sites and those who are not observing organic method by using Cloaking. We will emphasize more about Cloaking and Sneaky redirects in JavaScript and Doorway Pages that showing deceitful act from search engine. According to the Content Guidelines from Google: "Cloaking refers to the practice of presenting different content or URLs to users and search engines."

Serving up different results based on user-agent may cause your site to be perceived as deceptive and will produce removal from the Google index.

(Read more… "Webmaster Content Guidelines")

Some examples of Cloaking include:

• - Serving a page of HTML text to search engines, while showing a page of images or Flash to users.

• - Serving different content to search engines than to users.

After investigation looking for possible cause or reason why some of our targeted keywords was hit by the latest Google Penguin update about the tremendous impact of from search engine guidelines, we have found that the most valid reason or possible charges that we've disregard or mistakes we are using according to Webmaster guidelines are using or having many Landing Page or Sub-domains with having a little or non-quality content just to create a "Doorway Pages" only for search engines to crawl.

So we've decided to disable all Landing Page and some of the sub-domain not having too much quality On-page Optimization. We're still looking for another option or possibilities in which we can achieve good reputation and credibility using online and offline site preferences and structural values may vary to a positive output and harmonious relations with Google indexing and search crawling.

If you're hit by the latest update from the Google Penguin update or you’ve noticed, that your site has been penalized from search engine. Well, here's my suggestion is:

1. Gain or retain good reputation and quality traffic is to rebuild your site to get out of the spammed links and site penalization. 

2. Create a newly customized site using clean CSS, themes, design, images, proper JavaScript with no script tags violation and also without any sneaky redirects. 

3. You can use HTML 5 for the structure and content presentation for your sites html, so that you can start again as a fresh and newly domain.

4. Avoid engaging in different spam activities and also avoid automatic exchanging of links that considered as Spam and everything that may results as non-quality links. 

5. Have a clean script and non-spam activities on your domain which result more quality On-page optimization preventing a violation from webmaster quality guidelines.

6. Avoid too many redirect links, cloaking, duplicate content, keyword stuffing, automatic queries, linking with some irrelevant links in your page.

7. Do not create many Landing Page or Sub-domains with having a little or non-quality content.

8. It is important to develop the most applicable optimization that the sites and pages may present more Quality and Excellency through its On-Page and Off-Page link building with accurate Meta Title, Meta Description, Meta Keywords, correct Robots.txt protocol for search crawls.

9. Make sure that positive value will be added to your site by having a Unique and Quality Content.

10. It is mportant to practices and apply all the recommendation from the Webmaster Guidelines for quality optimization.

These are some important ways SearchEngine Optimization must follow and the right patterns or proper rules and regulations from Search Engine Algorithmic Methods with their Quality Content Guidelines.